Post 7 - Zara

Krizia Rivera

This Zara priority wall display shows a variety of their 2012 Fall collection. The colors of the clothing being blacks, greys and neutrals match the black mannequins for a harmonious feel. This collection shows an end use of a casual street-wear style that still exudes the Zara brand with some leathers, wools, and cotton blends. As you can see there are the higher priced items on the face-outs such as outerwear and dresses and they have coordinated them into full outfits by hanging some bottoms in front of the tops (although, I do not think that is the best way to place the products since the bottoms should on the bottom rack, not in front of the tops). I did like how they have heads as props on the top, and shows on the bottom... it lets the customer visual a full outfit better.

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Brittani Williams
Blog Post 7
Forever21
This wall setup up is from a fill I did at Forever21 in the Florida Mall in the zone "Rebel"(style). The end use of this zone is dressy. Because this zone is meant to express the inner edge in all of us the fabrics in this zone include mainly faux leather:in skirts and pants, sequins and cotton blends. Since this was a fill I had to change the color story to black, gold and blue.

Blog Post 7

          This is a Ralph Lauren Ruby store display. The use of color is very apparent in this display. Coordination and complimentary colors help the display be cohesive and pleasing to the eye. This is a fall collection, so all of the pieces are fabricated out of heavier fabrics, heavy cotton, wool, and denim. The end use for this display is casual, fun activity based. There is not a corporate look to any of the garments, but a rather relaxed feel. The style is also one that coexists very well together, with mix and match pieces with a preppy vibe. 



Blog Post 7

Shanay Cogdell
Rmmt120
Blog Post 7

 

 

The picture above is of a wall display in the accessory store, Sol at the Fashion Square Mall. The visual merchandiser sorted the merchandise by end use by displaying all jewelry on to the fixtures as they are easily assessable so that the customer is able to find what they are looking for and won't have to search all over for products. Most of the jewelry is made of the same fabrics and materials so the visual merchandiser sorted that in a good way. For every style of each product, they visual merchandiser grouped like merchandise together. Color is pretty evident because all merchandise is color coordinated for e customer to be able to find what they are looking for based on need and occasion.

Abstract Mannequins

Krizia Rivera

I saw this Zara window display and thought the eyes looked pretty cool. They have large, closed eyelids that are styled with silver metallic, black eyeliner, and long white eyelashes. It reminded me of our lecture on mannequins and I figured these would be best classified as abstract mannequins.

Leighton Sprayberry

Visual Display Work Materials

Last week, I selected three materials that I believe will assist with the practicalities of making our display. The first item is a stack of Orlando Weekly newspapers. Newspaper will be a key material for constructing the central tree display using paper mache. Also, since the Orlando Weekly is a free newspaper, they did not add any cost to our budget.

            The second item is a pair of work grade, leather and canvas gloves. When we begin to construct this display (mainly the tree), it will be important to protect our hands while dealing with sharp object such as chicken wire, pliers, and wire cutters as well as with potentially hazardous chemicals such as spray foam insulation and paint.

            Finally, the third item is a tool kit containing basic tools such as a hammer, needle nose pliers, portable hand drill, Phillips and flathead screwdriver, retractable measuring tape, box cutter, and a level. Having a basic set of tools such as this in addition to the other two materials will immensely help the constructing process and make the dream of our visual display into a reality.

                                             

Creating a Paper Mache Tree

Krizia Rivera

You Will Need:

 Wire cutters: 

to cut the chicken wire that will be used as the foundation of the tree

Newspaper: 

to tear into strips and use as the paper mache 

Sample paint: 

mix the colors together to make brown and then paint the tree 

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This is Great Value flour from Walmart for $1.88.  This will be used to make the base for the paper mache along with water.

This is another form of flour but from the Dollar General and cost $2.44. Compared to the Walmart version The Gold Metal brand cost $0.56 more yet it can be used to do the same thing.

This is a small portion of The Apopka Chief newspaper I collected. Newspaper will be used in the paper mache as the paper. In total I spent $1.00 for all the newspaper I collected :)

Brittani Williams
Blog Post 6

Blog Post 6

Shanay Cogdell
RMMT120
9/4/2012
Blog Post 6

The material that I found that could work for this display is red cello wrap. The cello wrap can be used to wrap the mannequin for the display.I found this material at Party City that consisted of 100 sq ft worth of cello wrap for $6.99 a roll.

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Visual Merchandising 120
9/4/12
Blog Post 5

After discussing our ideas from last week and deciding on a visual display theme, I took a trip to Hobby Lobby to find some of the materials that will provide our Chocolate Forest with the greatest image possible. In the floral section of the store I found two options for apples that will be hanging for the branches of our tree: individual and bagged artificial apples. Both options were large in size and had the correct color, but I found that they were expensive as well. Each individual apple was $7.99 and a bag of 5 was 10.99. Depending on how many apples we decide to use, they might cost quite a bit.

While at Hobby Lobby I also looked for moss that can be used on the ground of our Chocolate Forrest. The bagged spanish moss I found, i think would look great! There were several different types as well as colors, but I liked the one pictured above. Each bag was priced at $5.99, which is in our budget. I think the addition of the moss will give dimension and texture to the display and truely make it look like a forrest.

To achieve a "chocolate dipped" appearance, I found a 1 pound package of paraffin wax ($4.29) that is able to be melted. Dye then can be added to the melted wax for a brown color. By simply coating the outside of the artificial apples the wax will give the effect we are looking for. The dye is fairly inexpensive at $4.99 a package. 





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Edward Scissorhands/Alice in Wonderland Chocolate Forrest

The garden from Edward Scissorhands is a dark, romantic concept that I feel would resonate beautifully as a chocolate forest. I like the idea of using models/mannequins who will have the animals on a leash.  I would like to build a castle and have texture on it to make it look like chocolate moss as well as large chocolate rose bushes.

This picture shows more of the castle and the brick road as I would like to incorporate it in my design. The gothic style is more of what I am aiming for with my design. I like the idea of building animal bushes out of chocolate or Reese's Pieces wrappers for added texture.

what I like about this picture are the large, lush flowers that create interest in the forest. Secondly, the gate in the background could be used with the castle, or in lieu of the castle. The different types of plants would be Incorporated as well.

Krizia Rivera

Blog Post 3

 This is a picture of the entrance and fruit section of Walmart. As we know, Walmart incorporates a racetrack layout so the shopper usually needs to make round around the whole store in order to get all their items. you can notice the cash register is right by the entrance which is to ensure that the customers must pass various sections and maybe the same section twice to make it back to the registers.

In these pictures they seem to have a focus on fruits, but in the background you notice complimentary products such as dressings, tofu, cheeses, and breads that they place nearby. they also place pictures of food above the aisle in order to guise the customer and it makes the fruit look more appealing. the story they are trying to tell seems to be the organized layout, the freshness of the fruit, and the low prices.

Krizia Rivera

Leighton Sprayberry: Tim Burton Forest

Tim Burton Forest

The idea behind my chocolate forest lies in both the history of chocolate and in the magic of movies. In the fourteenth century, the Spanish conquistadors brought the seeds back home to Spain, where new recipes were created. Since then, new technologies and innovations have changed the texture and taste of chocolate, but it still remains one of the world’s favorite flavors.

The forest I envision is a Tim Burton-esque inspired forest of snow-covered, Spanish silver birch trees. Tim Burton is a film director known for his quirky, dark-themed movies such as such as Charlie and the Chocolate Factory, Edward Scissorhands, and The Nightmare Before Christmas. In all of his movies, there is an element of magic in them, and it is my desire to convey a sense of that magic in my display idea. For instance, in Tim Burton’s The Nightmare Before Christmas, one of the main sets is a dark, ominous looking forest that the main character walks through and accidently lands into another world.

The evenly spaced trees, swirled patterns in the ground, and the overall dark atmosphere is influenced by this mystic forest in The Nightmare Before Christmas while the actual birch trees are influenced by a realistic birch forest in Spain. These elements also contrast with its start winter atmosphere to bring a quirky attitude to the display. The swirled ground and the tree elements can consist of molded dark, white, and milk chocolate while the frost on the ground and snow on the trees can be accomplished using powdered sugar.

Brittany Roeper
Chocolate Forest Inspiration



       

     These pictures represent some of the inspiration I found for our display for the Festival of Chocolate. The use of both dark, milk, and white chocolate will give dimension and add contrast to the display. By using them interchangeably, a cobblestone effect can be achieved for a pathway through the forest. When I thought of the concept of the forest the first thing that came to mind was whimsical, and fun; I immediately thought of Willy Wonka. Chocolate bunnies and bird baths filled with chocolate will dot the forest and give it a living feel. The aroma of cocoa powder is also necessary in order to give every sense a chocolate escape. I believe all senses should be utilized when experiencing the display as well, so different textures and shapes will be ideal in construction of the final design.







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brittani williams
                                                     A Forest Gift

This first image would be the center of my entire presentation:three large "present"  boxes of different sizes. This helps to represent how I and I'm sure many people felt when they were younger and given chocolate. I wasn't something you got just because you wanted it but because you did something good and deserved it, a present.

I drew inspiration from this image by having the present boxes wrapped in a variety of chocolate wrappers. This will help to remind people of the many varies chocolate comes in and may even feature some they've never heard. Also because plenty if not all chocolate wrappers have a shine to them it will help to add to the present theme.

This finally image is what reminds people that this scene takes place in a forest. The green ivy seen in this picture would be wrapped and seen coming out of the presents as if the presents are apart of nature. Or like the chocolate presents have just been waiting for the right gifted person to come along.

Blog Post 4

Shanay C.
RMMT120
8/17/2012
Blog Post 4

The first picture for inspiration for the chocolate forest, I have the idea of everything (trees, oath, sky, etc) being represented by clothes. For this idea I would like to see different verions of chocolate used as well. For the trees, there would be models covered in chocolate as well.

For my second idea, I would like to see a chocolate version of the childhood story of Little Red Riding Hood. Little Red Riding Hood's basket will be filled with chocolate, the path that she walks to get to grandma's house would be chocolate and the grass would be as well. Grandma's house could be made of all chocolate as well. The trees would be in chocolate form. The flowers and mushrooms would be colored to show variety.Everything would basically be in chocolate and colored in to reflect the above picture.

And finally, for the last picture instead of everything representing an actual forest filled with trees, everything would be shoes. A chocolate shoe tree, chocolate shoe house and so on. Like this picture displays above, there would be various styles of shoes in all sorts of colors.

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Brittani Williams
       This layout and visual display comes from Winn Dixie. This specific grocery store is using a combination floor layout, consisting of soft aisles and racetrack. In the center of the store there are the regualr lined aisles and on the outside of these aisles are soft aisles that help to give Winn Dixie a market place feel. In the visual display(bottom picture) Winn Dixie crossed merchandised; including pickles, baked beans, spare ribs and a party tray(crackers,ham,cheese,turkey). With all these items being used in one display Winnie Dixie is trying to convey the idea of a family summer barbecue.

Brittany Roeper
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      Downtown Produce which is located in Melbourne, Florida is a specialty grocery and produce market. The store is layed out with a soft isle approach. Several free form dispalys add to the overall alyout as well. Ample space to move from item to item gives an open non congested feel. The picture directly above shows an example of one of the displays featured in at Downtown Produce that demonstrates cross merchandising. With the base of the display housing the main item: cheeses, the very top has an array of crackers as well as several bottles of wine. This display is great because both crackers and wine are often paired with cheese, allowing the customer to take advantge of the whole dispaly, getting more than one item in one location. 



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Shanay C. 

Rmmt120

8/13/2012

Blog Post 3

 

 

Over the weekend I took a quick trip to The Neighborhood Walmart Grocery Store to pick up a few things. With the first picture, Walmart's layout is a racetrack layout. With grocery stores such as this one, there are not many changes that take place and the layout stays standard at all times which allows customers to find what they need and know where to get it without having to guess where everything is located. With the second picture, the visual display I selected was of coffee grounds, creamer and on the right side of the display were coffee filters. Walmart chose to cross merchandise with the above listed products because in order to make coffee you need all three items to successfully make coffee.

 

Blog #2

The piece I chose is a window display from The Limited located in the Florida Mall, Orlando. I chose this one because it caught my eye in several ways as I passed by. First, it caught my attention because it was proportional. Scale is very important to the overall aesthetic of a visual display. Second, the white border adds emphasis as it acts as a frame for the window display. This narrows in the customer’s gaze to focus on the highlighted items. It also conveys a certain amount of tension with the square border pushed forward and above the contents of the window to appear as if it is floating. Lastly, the display demonstrates color harmony by continuing a color palette in the mannequin’s and model's clothes with a combination of neutrals and brights. 

Louis Vuitton window display

- Krizia Rivera