Rmmt120
Blog Post 7
The picture above is of a wall display in the accessory
store, Sol at the Fashion Square Mall. The visual merchandiser sorted the
merchandise by end use by displaying all jewelry on to the fixtures as they are
easily assessable so that the customer is able to find what they are looking
for and won't have to search all over for products. Most of the jewelry is made
of the same fabrics and materials so the visual merchandiser sorted that in a
good way. For every style of each product, they visual merchandiser grouped
like merchandise together. Color is pretty evident because all merchandise is
color coordinated for e customer to be able to find what they are looking for
based on need and occasion.
Visual Merchandisers contemporary, organize and display items in stores and shop windows, that is, in vital places where clienteles get to see, pick and buy products. Successful visual merchandising transforms a physical or digital environment into an extension of a brand's image.
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