Tuesday, April 2, 2013

Andrea Craig Blog Post 2 Principles of Design

The store I chose was Rue 21 (West Colonial)

Unity- The visual merchandiser used mostly neutrals with some monochromatic colors (pink) to give the window a spring feeling. The shoes and accessories on the mannequin blend well with the color scheme.

Harmony - The picture in the background and the signage match the message the window display gave.

Balance - Although the display window had an informal balance . The mannequins were align and the windows weren't cluttered with merchandise, The visual merchandiser could've done a better job with the neatness off the shoes on the mannequin.

Repetition- When analyzing this display it is clear that the merchandiser uses a variety of pink's and blue's (denim) against a neutral color.

Rhythm- When looking at this picture it gives you the illusion of girls posing as if they were taking a picture . The mannequin and the picture in the background look like they are all in unity with one another.

Emphasis- The emphasis in this visual display is on the bold signage At the bottom of the window.The merchandiser is clear of the projected target market which is thespring breakers .

Surprise - The most surprising part of the window display was how the merchandiser used a metal pole as a tee shirt holder. It was diffrent and implement another tool other than the basic mannequins and holders

 Contrast- This display used some contrasting  colors .




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