The store display was in good unity because of the lighting on the display and the fact that they stayed in the color scheme. They used very light neutrals and a touch of pastels. The harmony was very settle, since that whole section was the same theme and even moving to the next section it was still not a crazy transition. The balance was informal. This being that the tables are different levels but one table doesn't override the other smaller two. They used repetition very wisely. The whole section has the same repeated colors and you even see the sweater folded on the table also hung up on the wall. The display shows rhythm in they way the merchandise is displayed on the table. The larger items are behind and the smaller in front . Also on the wall. They show the pastels then move on the white and black. It brings out the color pastel more. The emphasis was used on the tables. they used the glass box to make the items seem exclusive and more valuable . The contrast was in the color scheme of black and white and then a soft color to stand out. Even over on the right you can see they did the same with the red. As for surprise I thing that the purses were the surprise factor as well as the glass box. They grab your eye when you walk in since they are larger.
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