Carilyn's blog post 9

For my three stores in the mall I choose Kate Spade, Aldo Shoes, and Tommy Bahamas. 

Kate Spade has light fixtures on the ceiling. Each window display has 5 light fixtures. The light fixtures were spot lights. The lights are properly focused on merchandise. The light bulbs look clean. The lights do enhance the display. The light enhances the display and attracts customer to focus on the merchandise.

Aldo Shoes have four track lights on the ceiling. The lights focus on the merchandise. The bulbs are very clean and indeed enhances the display. The position of the lights most definitely gives the walk by customers a reason to stop and look. It gives the window display a clean crisp look.

This is Tommy Bahamas with can four can lights in the ceiling. All lights are very clean, however the placement or style of lights used doesn't enhance the merchandise. I find the visual too dark for a window display. It does not attract the pass by customers, because I doesn't have an inviting window display. Especially when the lights are not bright. The lights do shin off your eyes and makes a glare on the window.