In this store the lighting is positioned on the ceiling. As far as lighting fixtures I see about 4 or 5 spot lights and two flood lights. What they used were the spot lights that you can move around. None of the lights shine directly to your eyes they are all focused on the products facing the window. The bulbs are not visible and the lighting defiantly enhances the display. It mainly focuses on the cluster of mannequins to the left. The lighting makes you focus on the mannequins and the four pants facing the window. Everything else doesn't seem to clutter in the back so much it is very accented.
Juicy Couture:
The juicy couture store does not have as much going on in the window as it does inside. To me it's like two completely different stores. The lighting is placed on the ceiling. They used about 3 or 4 can lights on top to directly shine on the mannequins. Nothing really hits your eyes and the bulbs are properly cleaned. Lighting does enhance the display but according to my perspective I don't think they needed too much lighting. The way the store is in the mall there is a lot of natural sunlight coming in so any other lighting fixtures would drown out the window display.
Ann Taylor:
This is one of my favorite examples of cross merchandising for a window display. All the lights are on the ceiling and they used abut 4. They had the normal can lights to flood the whole window and then 2 or 3 spot lights that really made everything pop out. Nothing shines in your eyes at all. Everything is nicely cleaned and dusted. The lighting defiantly enhances the display but I do feel like there is one mannequin on the left that should have a spot light. From my perspective the lighting makes you look at all the mannequins first then notice all the details in between. I can tell the visual merchandiser focused on an end use with this display.
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