Trisha Principles of Design

Store: Stradivarius

Unity- The merchandise use in this window is more of a combination of neon colors and neutral. The colors define the purpose of the window.

Harmony- The accessories of the window background match completely with the  message of the window and the outfits creating the perfect scene of traveling.

Balance- the balance on this display is perfectly coordinate, with a combination of bright colors and adding neutral color to make it more attractive to the eyes.

Repetition- the repetition on this window display is the use of the same maniquins, different poses, same hair, same color combination on the three outfits.

Rhythm - it is easy to tell that three manniquins are not place with the same pose but the color make it keep the same rhythm on the display.

Emphasis- This display show three different outfit a stradivarius girl would wear to travel down the fashion avenue and center town. it gives the element need it for the trip to make it easier for the consumer to imagine themselves traveling down the fashion avenue.

Contrast- the way they use luggage and a map make a fabulous contrast with the outfits and images to create the perfect scene of traveling.

Surprise- the surprise on this display is the use of luggage to hold the accesories necessaries for the traveling. Also the map on the wall and the ballons give the image of being free traveler.
The letters on the window are also a surprise for the display. The manniquins expressions and the images are enough to tell the meaning of the store but signage was use to make it easier to get the message.
Also to complete the window display a least of prices of the items used is display next to the manniquin as a complement of the window.
 
I pick this window from a mall on my trip to the Dominican Republic last week. Window display over there are more complete and have more meaning comparing to the ones I see here. This store is European style which complete explain why there is so much creativity on only one window.