Pedro Diaz Blog Post 2

Journey's

Unity: The merchandiser used unity because all the shoes on the display are Converse. He also showed unity because he organized the shoes by color. All of the shoes are next to colors that are similar to each other. For instance, the second to last level has different types of reds next to each other.

Harmony: Harmony was used in the display with the organization. Yet again the shoes are organized in a manner where they are consistent since they are all the same brand.

Balance: The shoes are organized in a symmetrical way because they were placed by the merchandiser in an even way. They are also angled which is how the merchandiser chose to balance their display.

Repetition: The merchandiser clearly uses repetition well because all the shoes are of the same style. There are not any other type of shoes or other style of Converse they are all lowtops and all are on the same display.

Rhythm: Rhythm is achieved in display because all the shoes are color coordinated they are also angled in an eye-catching manner that draws the attention of customers.

Emphasis: The merchandiser draws the attention of the customers by adding emphasis to the over all shoe. The color variation adds special attention to the actual shoe by drawing customers in. There are many colors therefor someone is bound to like one of them.

Contrast: The merchandiser shows constrast with the colors. Although, the shoes are all the same since they chose to use different colors of them it shows the different type of shoes you can get.

Surprise: The merchandiser uses surprise also with the contrast in colors. The colors are the suprising things of this piece and is the most attention grabbing part of it so, that is the most suprising.