The store I decided to go to in order to complete this assignment was Publix, which everyone knows is my favorite store to go to because their customer service is superb. The type of layout that is used in Publix is a simple grid layout, which is a linear design with fixtures arranged on parallel aisles. With this layout, it allows for efficient space use, and it also helps shoppers to see and most importantly reach whatever items they're shopping for easily. It also allows the shoppers to be able to navigate throughout the store freely.
I found a couple of displays in the store that demonstrated the cross merchandising of some of their products. The items that you see photographed here are: strawberries, whipped cream, and shortcake dessert shells. By placing these items together, they're obviously selling an idea to their customers. The idea that they are trying to portray is how easy it is to make a tasty and delicious dessert.
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