Sancie: Blog Post 3

The store I decided to go to in order to complete this assignment was Publix, which everyone knows is my favorite store to go to because their customer service is superb. The type of layout that is used in Publix is a simple grid layout, which is a linear design with fixtures arranged on parallel aisles. With this layout, it allows for efficient space use, and it also helps shoppers to see and most importantly reach whatever items they're shopping for easily. It also allows the shoppers to be able to navigate throughout the store freely.
I found a couple of displays in the store that demonstrated the cross merchandising of some of their products. The items that you see photographed here are: strawberries, whipped cream, and shortcake dessert shells. By placing these items together, they're obviously selling an idea to their customers. The idea that they are trying to portray is how easy it is to make a tasty and delicious dessert.

Blog Post 3 - Megan

I went to Winn dixie for this weeks assignment. This store uses a racetrack layout with staggered displays on either side of the group of aisles. The racetrack works really well for this store because it makes the customer feel like they have to circle the whole thing resulting in more purchases.

I also found some examples of cross merchandising, such as the Stacys Chips next to the humus, in the first picture. 

Another example of cross merchandising, putting the lighters next to the charcoal. 

 And my final example is putting the trash deodorizers next to the trash bags.

Carilyn Blog Post 3

Location: Publix, Landstar Blvd., south Orlando

Interior image of Publix is a general idea of the grocery store layout. The layout is the simple grid layout with the basic fixtures of gondolas.
The interior photograph of a display is one of Latin vegetables and fruits along with its condiments to compliment a dish. This example of cross merchandising/selling has the following items: avocado, green bananas, onions, garlic, coconuts, pineapples, mangoes, oranges, and at the bottom are the condiments such as "adobo" and oregano. These products in the cross merchandising display make great Latin dishes such as: "guineitos en escabeche" (pickled green bananas), fruit salads, avocado gazpacho, and many other.

Work cited for downloaded images of foods:
http://sazonboricua.com/gazpacho-puertorriqueno/
http://karma-free-cooking.com/2009/12/21/green-banana-escabeche/

Blog post 3 Pedro Diaz

   In this picture you have tortilla wraps and shredded cheese put together so I believe they cross merchandised, because they want the customer to pick up a pack of cheese on there way of picking up a pack of tortilla wraps. The idea behind this is that I think the grocery store carries is that they know that most people who make some type of food with this tortilla wrap is most likely going to buy cheese as well to go with the wraps.

Walmart uses a pretty simple layout where they pretty much keep every single same product together. The customers are able to have a variety of the same product in one place and are able to grab everything they need quickly. The layout is pretty open straight to the point you can see what your looking for from a couple of aisles away.

Natalie: Blog Post 3

 

 

 I went to Wal-Mart. The one by Metro West. In my opinion Wal-Mart utilizesa racetrack layout. Though in my opinion and as you can see in the pictures it has too many hallways. That akes me think that it also utilizes a freeform layout because of the many hallways that it holds other than those from the gondolas. I pictured the packs of water bottles at the entrance of the store as the visual display. The water is normally located at the back of the store with all the other liquids. So yes, I believe cross merchadinse is being used. Also I believe the idea is that Summer is coming, is getting hot and people want to keep hydrated, so they have a special on those packs of water bottles.



Pedro Diaz Blog Post 2

Journey's

Unity: The merchandiser used unity because all the shoes on the display are Converse. He also showed unity because he organized the shoes by color. All of the shoes are next to colors that are similar to each other. For instance, the second to last level has different types of reds next to each other.

Harmony: Harmony was used in the display with the organization. Yet again the shoes are organized in a manner where they are consistent since they are all the same brand.

Balance: The shoes are organized in a symmetrical way because they were placed by the merchandiser in an even way. They are also angled which is how the merchandiser chose to balance their display.

Repetition: The merchandiser clearly uses repetition well because all the shoes are of the same style. There are not any other type of shoes or other style of Converse they are all lowtops and all are on the same display.

Rhythm: Rhythm is achieved in display because all the shoes are color coordinated they are also angled in an eye-catching manner that draws the attention of customers.

Emphasis: The merchandiser draws the attention of the customers by adding emphasis to the over all shoe. The color variation adds special attention to the actual shoe by drawing customers in. There are many colors therefor someone is bound to like one of them.

Contrast: The merchandiser shows constrast with the colors. Although, the shoes are all the same since they chose to use different colors of them it shows the different type of shoes you can get.

Surprise: The merchandiser uses surprise also with the contrast in colors. The colors are the suprising things of this piece and is the most attention grabbing part of it so, that is the most suprising.



Natalie: Blog Post 2

This visual as you can see is from A’GACI. I believe the merchandiser used unity as of the dresses. Even though they are different colors they still look good by each other. Also the lighting of it helps because it makes emphasis in the whole outfit. Harmony is used with the white colored dress, but the red shoes give the outfit balance to stand out more. The only thing that could be marked down as repetition would be the hair because even though they are different colors, they are the same length. Maybe I am wrong but I do not see any sign of rhythm other than the dresses being short. Like I said before the red shoes give emphasis to the white dress while the other mannequin the dress is the emphasis because of the different colors that it has. A contrast in the visual is that while the left dress has many different colors the right one is pure in the color white. For me a surprise was to put such a short dress like the one on the left side on the mannequin because it does not look so good but it does captures attention.