Shanay C.
8/7/2012
RMMT120
Blog Post 2

Men and women's display at H&M, Crabtree Mall in Raleigh, NC.

The photo is of an H&M window display at the Crabtree Mall in Raleigh, NC. I visited the mall this past weekend and got to knock two birds out with one stone: shop& work on the blog post for this class. =)

The top portion of the window display is the women’s items and the bottom is of the men’s portions which are both displaying some of the new fashion that is offered in the store for $9.95. With this display, the merchandiser used the Principles of Display with Unity by using fall colors for the men’s and women’s display. With both displays, there is a base color that is used (red or yellow) to make both windows unified as a result, this creates harmonious unity elements. The women’s window creates balance because although there are 4 women on the right side and one on the other with a shelf…the view is quite balanced and same for the men’s display as well. There isn’t much repetition but there is much rhythm with both window displays. From what I can see, the merchandiser used much emphasis on the colors red and yellow. Contrast is seen with the men’s displaying other male models in the backdrop and the women’s display not. It gives the effect that there are more male models in the window display when there are not; it’s very busy. I would say that again, with the male display having more that is appealing to the eye; their visual is very surprising because the women’s display is very minimal.