Blog Post 3
Downtown Produce which is located in Melbourne, Florida is a specialty grocery and produce market. The store is layed out with a soft isle approach. Several free form dispalys add to the overall alyout as well. Ample space to move from item to item gives an open non congested feel. The picture directly above shows an example of one of the displays featured in at Downtown Produce that demonstrates cross merchandising. With the base of the display housing the main item: cheeses, the very top has an array of crackers as well as several bottles of wine. This display is great because both crackers and wine are often paired with cheese, allowing the customer to take advantge of the whole dispaly, getting more than one item in one location.
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