This is a picture of the entrance and fruit section of Walmart. As we know, Walmart incorporates a racetrack layout so the shopper usually needs to make round around the whole store in order to get all their items. you can notice the cash register is right by the entrance which is to ensure that the customers must pass various sections and maybe the same section twice to make it back to the registers.
In these pictures they seem to have a focus on fruits, but in the background you notice complimentary products such as dressings, tofu, cheeses, and breads that they place nearby. they also place pictures of food above the aisle in order to guise the customer and it makes the fruit look more appealing. the story they are trying to tell seems to be the organized layout, the freshness of the fruit, and the low prices.
Krizia Rivera
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