Pedro Diaz Blog Post 2

Journey's

Unity: The merchandiser used unity because all the shoes on the display are Converse. He also showed unity because he organized the shoes by color. All of the shoes are next to colors that are similar to each other. For instance, the second to last level has different types of reds next to each other.

Harmony: Harmony was used in the display with the organization. Yet again the shoes are organized in a manner where they are consistent since they are all the same brand.

Balance: The shoes are organized in a symmetrical way because they were placed by the merchandiser in an even way. They are also angled which is how the merchandiser chose to balance their display.

Repetition: The merchandiser clearly uses repetition well because all the shoes are of the same style. There are not any other type of shoes or other style of Converse they are all lowtops and all are on the same display.

Rhythm: Rhythm is achieved in display because all the shoes are color coordinated they are also angled in an eye-catching manner that draws the attention of customers.

Emphasis: The merchandiser draws the attention of the customers by adding emphasis to the over all shoe. The color variation adds special attention to the actual shoe by drawing customers in. There are many colors therefor someone is bound to like one of them.

Contrast: The merchandiser shows constrast with the colors. Although, the shoes are all the same since they chose to use different colors of them it shows the different type of shoes you can get.

Surprise: The merchandiser uses surprise also with the contrast in colors. The colors are the suprising things of this piece and is the most attention grabbing part of it so, that is the most suprising.



Natalie: Blog Post 2

This visual as you can see is from A’GACI. I believe the merchandiser used unity as of the dresses. Even though they are different colors they still look good by each other. Also the lighting of it helps because it makes emphasis in the whole outfit. Harmony is used with the white colored dress, but the red shoes give the outfit balance to stand out more. The only thing that could be marked down as repetition would be the hair because even though they are different colors, they are the same length. Maybe I am wrong but I do not see any sign of rhythm other than the dresses being short. Like I said before the red shoes give emphasis to the white dress while the other mannequin the dress is the emphasis because of the different colors that it has. A contrast in the visual is that while the left dress has many different colors the right one is pure in the color white. For me a surprise was to put such a short dress like the one on the left side on the mannequin because it does not look so good but it does captures attention.

Aliana Roman Blog 2

Store: Armani Exchange

The store display was in good unity because of the lighting on the display and the fact that they stayed in the color scheme. They used very light neutrals and a touch of pastels. The harmony was very settle, since that whole section was the same theme and even moving to the next section it was still not a crazy transition. The balance was informal. This being that the tables are different levels but one table doesn't override the other smaller two. They used repetition very wisely. The whole section has the same repeated colors and you even see the sweater folded on the table also hung up on the wall. The display shows rhythm in they way the merchandise is displayed on the table. The larger items are behind and the smaller in front . Also on the wall. They show the pastels then move on the white and black. It brings out the color pastel more. The emphasis was used on the tables. they used the glass box to make the items seem exclusive and more valuable . The contrast was in the color scheme of black and white and then a soft color to stand out. Even over on the right you can see they did the same with the red. As for surprise I thing that the purses were the surprise factor as well as the glass box. They grab your eye when you walk in since they are larger.

Crystal Mitchell Blog Post 2

 

The Store that I went to was American Eagle Outfitters in the Seminole Town Center Mall. I was actually on my way to take a picture of H&M, but when I passed this window display it caught my attention. I never shop here nor do I pay attention to the store. The colors stood out to me and the sign that said "Remix Your Style" got my attention. American Eagle applied "Unity" to their display because all of the colors, theme, and the background pictures made a balanced and a complete look. Harmony was used by the careful hand pick pictures that were used to show different styles or "remixes" of different styles and outfits. Balance was good because nothing was over done or over the top. Every aspect was evenly balanced. I was able to see everything clearly. Repetition was good. As I looked over the window displays I got the message that different styles were remixed over and over again. The rhythm was the same as well. Emphasis to me wasn't on one particular outfit. All of the outfits displayed in the window display were evenly emphasized. Contrast was beautiful. I loved the different color patterns and color contrast. The light colors with the dark colors. Also were patterns mixed in their as well. Surprise to me was the fact that this store caught my eye and made me stop. I NEVER even notice this store. There was no particular item or outfit that stood out or surprised me. What surprised me was the store itself. The store always was boring to me and dull and easy to walk pass without even noticing it. To see it alive and full of colors made me almost want to go in the store. It made me notice it and stop. Which is what a window display is supposed to do. It's suppose to spark an interest or curiosity enough so that a person would come inside the store. American Eagle Outfitters did an awesome display.

Sancie's Blog Post 2 (Principles of Design)

As I was walking thru the mall, I had no idea as to what store's window display I wanted to capture in order to complete my homework. So I decided to just walk until something caught my eye. The window display that I decided to use was the one from Caché. The reason why I chose this one was because I felt as though it was simple, yet it displayed all the principles of design.

In my opinion, the window display as a whole and the way the merchandise was presented was in unity. The colors used were complimenting to each other, that is how harmony plays a role. On each side of the windows, the merchandises used for display were equally balanced on both sides, thus creating a unified presentation, also known as formal balance. The merchandiser achieved repetition by the colors that were used, which created rhythm. Emphasis was used to show the contrasting colors and how well they completed each other. To show contrast the lighter colored merchandises are being displayed along with the darker items. I don't think the final principle, surprise was demonstrated in this particular window display.

Trisha Principles of Design

Store: Stradivarius

Unity- The merchandise use in this window is more of a combination of neon colors and neutral. The colors define the purpose of the window.

Harmony- The accessories of the window background match completely with the  message of the window and the outfits creating the perfect scene of traveling.

Balance- the balance on this display is perfectly coordinate, with a combination of bright colors and adding neutral color to make it more attractive to the eyes.

Repetition- the repetition on this window display is the use of the same maniquins, different poses, same hair, same color combination on the three outfits.

Rhythm - it is easy to tell that three manniquins are not place with the same pose but the color make it keep the same rhythm on the display.

Emphasis- This display show three different outfit a stradivarius girl would wear to travel down the fashion avenue and center town. it gives the element need it for the trip to make it easier for the consumer to imagine themselves traveling down the fashion avenue.

Contrast- the way they use luggage and a map make a fabulous contrast with the outfits and images to create the perfect scene of traveling.

Surprise- the surprise on this display is the use of luggage to hold the accesories necessaries for the traveling. Also the map on the wall and the ballons give the image of being free traveler.
The letters on the window are also a surprise for the display. The manniquins expressions and the images are enough to tell the meaning of the store but signage was use to make it easier to get the message.
Also to complete the window display a least of prices of the items used is display next to the manniquin as a complement of the window.
 
I pick this window from a mall on my trip to the Dominican Republic last week. Window display over there are more complete and have more meaning comparing to the ones I see here. This store is European style which complete explain why there is so much creativity on only one window.

Andrea Craig Blog Post 2 Principles of Design

The store I chose was Rue 21 (West Colonial)

Unity- The visual merchandiser used mostly neutrals with some monochromatic colors (pink) to give the window a spring feeling. The shoes and accessories on the mannequin blend well with the color scheme.

Harmony - The picture in the background and the signage match the message the window display gave.

Balance - Although the display window had an informal balance . The mannequins were align and the windows weren't cluttered with merchandise, The visual merchandiser could've done a better job with the neatness off the shoes on the mannequin.

Repetition- When analyzing this display it is clear that the merchandiser uses a variety of pink's and blue's (denim) against a neutral color.

Rhythm- When looking at this picture it gives you the illusion of girls posing as if they were taking a picture . The mannequin and the picture in the background look like they are all in unity with one another.

Emphasis- The emphasis in this visual display is on the bold signage At the bottom of the window.The merchandiser is clear of the projected target market which is thespring breakers .

Surprise - The most surprising part of the window display was how the merchandiser used a metal pole as a tee shirt holder. It was diffrent and implement another tool other than the basic mannequins and holders

 Contrast- This display used some contrasting  colors .