Eva Blog 2

For this post I chose to window display that I did myself working for Nautica. In making this window a success we needed to apply the Principles of Design to the display.

Starting with Unity…

There was a sense of unity when it came to the color story of the outfits. They all seemed to be able to combine with each other in a way that trendy for the new Spring Collection.

Harmony

Harmony is expressed through out the whole display. Each individual outfit has the same color story as another. In a artful way, they tend to feed off each other. Something that you like to see in one outfit you can see in another.

 Balance

It is important to create equality to make a unified presentation. This particular display has 2 women, 2 men, and two kids with one sale banner. Even though they are not in a straight line or something along those lines the mannequins are still able to give an even amount of optical weight.

Repetition/Rhythm

 Repetition and Rhythm go hand and hand. When a customer looks at a display it is a good idea for the merchandiser to reinforce the displays message throughout the presentation. This display repeats the same colors, stripes, and solid colors in dresses, pants, and men’s wear. Repetition and rhythm creates a visual pattern that allows the viewer to follow.

Emphasis

I think the display just gives off the repetition of colors meaning that new spring colors are here. With the holidays just passing by us so fast with warm colors, I think that the bright and bold colors are the main focus right now.

Contrast

I don’t believe contrast was much of an addition to this display.

Surprise

I would like to say the surprise in this display is the huge banner that is right next to the display that completes the presentation. Customers are there to shop, they want to know what you have and how much? Placing a sign with a presentation completes the display because it engages the customer. The main focus for a window display is to invite the customer in. If they see a sign with large percent savings they are become eager to walk in the store. Especially if they are surprised to see 60% off J

I hope you all enjoyed this blog, I do not own anything but the labor that went into making the displays. Everything else is credit to Nautica. Hope to see everyone in class tomorrow!

           

Shantel's Blog Post 2

Hello all,

This visual storefront is from Louis Vuitton <3. I feel in love with it! The merchandiser used some of the principles of design.

Unity: There is one-ness between the actual merchandise and the props because it all comes together as one visually. The mannequins has a leotard on and they are balancing on a rope in somewhat of a circus theme.

Harmony: This visual is artful and creative but still maintain the stores image of sophistication.

Balance: The use of two mannequins gives the visual formal balance and the back drop adds chemistry to the whole ordeal.

Rhythm: The curve in the rope gives a sense of visual movement; as the same if they were actually at a circus.

Emphasis and contrast: The choice of a black leotard gives light to the actual merchandise. This way the focus is actually the totes.  

 

Yours Truly,

Shantel Johnson

Melanie Blog Post 2

Hello Everyone!!!!

 

Today I am going to display some photos on Principles of Design.

Here you will learn and see examples of all the elements of retail Design Principles.

 

Hope you enjoy....

 

 



 

This first photo was taking at the "Ethan Allen" show room. 

 All the elements in this floor display are combined to make the perfect balance of colors and shapes which makes it harmonious and complete .

 This is the Principles of Design UNITY and could also be BALANCE.

Dinner is served

 

 

 This lovely Window display is the display for "Tumi."

Here you can find the artful element that is creating the visual unity on many levels.

As you can see the unity starts with the suitcases that has the art of flowers, along with the HUGE flowers that are also displayed and in the back just when your about the walk away you get a glimpse of the flower art decor on TV.

This brings HARMONY

 

 

 



Another look at HARMONY.

This artful window display is shown at "The Children's Place".

Hey lets play..

 

 

 

Here you see the display of "Bringhton Collections".

The display is showing the equality of optical weight with handbags. Each side of the cubicles has either handbags or something to balance off the other side this is important because it creates a unified presentation.

This is called BALANCE.

 

 

O' I know your getting hungry.

 This well put together shelve display can be found at your local "Publix".

 Here you see the recurring design with the Cape Cod brand Potato Chips that shows the same size, color, and shape. This creates a sense of visual rhythm.

Principle of Design REPETITION

 

 

Here is another look at what REPETITION looks like in a retail store.

This Sales display with the sales zombies mannequins can be found at "Zara".

 

 

 

Now this is what you call RHYTHM.

Here at "Everything but Water" you can see the repetition of design that creates the unique sense of visual cadence and emphasis. Its all in the color, the cubes, and the hanging of the garments.

 

 

Look at this amazing window display

  "Louis Vuitton" is going big on the EMPHASIS

  The contrast of the gold flowers behind the bright colored handbags highlights the entire presentation. 

 

But wait they are not the only one's Check out

 

 

"Victoria's Secret" EMPHASIS on their sexy eye catching display.

They surely  achieved their goal with those big wings on the back of that mannequin, you have no choice but to look at what they have.

 

Well if your a Hello Kitty fan there is a store just for you at "Sanrio Smiles".

Their window display speaks CONTRAST.

Here you see extreme taking to the next level with HUGE Hello Kitty teddy bears shown with mini items of Hello Kitty. 

Talk about going crazy for Hello Kitty.

 

 

SURPRISE...

 The Dr. is ready to see you.

This window display at "Kiehl's" screams HELLO, its eye catching skeleton dressed in a Dr. scrubs makes you do a double take.

 

 

 

 

Now that you have learned all the elements of  Principles of Design.

Add your comment on which one of the Design Principles is your favorite and why.

Hope to hear from you until next time see ya. -Mel

 

 

 

 

Disclaimer 

None of these displays were done by me and I do not take credit for any of the window displays, shoe cases, or in store shelve displays as my own nor will I be using any of what's shown here for personal use. All photo's are being used as an example of retail design principles.

          *********ALL PHOTOS WERE TAKEN AT MILLENIA MALL AREA STORES. **********

 

 

 

 

 

 



Eva- Simon Doonon Window Display

Blog post 1 Vanity

http://fashiontribes.typepad.com/fashion/2008/11/barneys-ny-goes.html

Shantel Post 1

Blogpost 1 Elisa

Barneys Holiday window display 2010. 2011. Barneys , New York. Windows of the Season. N.p.: Sessions College, 2011. Web. 9 Jan. 2013. http://www.sessions.edu/notes-on-design/resources/windows-of-the-season/.

-Elisa