Eva Blog 2

For this post I chose to window display that I did myself working for Nautica. In making this window a success we needed to apply the Principles of Design to the display.

Starting with Unity…

There was a sense of unity when it came to the color story of the outfits. They all seemed to be able to combine with each other in a way that trendy for the new Spring Collection.

Harmony

Harmony is expressed through out the whole display. Each individual outfit has the same color story as another. In a artful way, they tend to feed off each other. Something that you like to see in one outfit you can see in another.

 Balance

It is important to create equality to make a unified presentation. This particular display has 2 women, 2 men, and two kids with one sale banner. Even though they are not in a straight line or something along those lines the mannequins are still able to give an even amount of optical weight.

Repetition/Rhythm

 Repetition and Rhythm go hand and hand. When a customer looks at a display it is a good idea for the merchandiser to reinforce the displays message throughout the presentation. This display repeats the same colors, stripes, and solid colors in dresses, pants, and men’s wear. Repetition and rhythm creates a visual pattern that allows the viewer to follow.

Emphasis

I think the display just gives off the repetition of colors meaning that new spring colors are here. With the holidays just passing by us so fast with warm colors, I think that the bright and bold colors are the main focus right now.

Contrast

I don’t believe contrast was much of an addition to this display.

Surprise

I would like to say the surprise in this display is the huge banner that is right next to the display that completes the presentation. Customers are there to shop, they want to know what you have and how much? Placing a sign with a presentation completes the display because it engages the customer. The main focus for a window display is to invite the customer in. If they see a sign with large percent savings they are become eager to walk in the store. Especially if they are surprised to see 60% off J

I hope you all enjoyed this blog, I do not own anything but the labor that went into making the displays. Everything else is credit to Nautica. Hope to see everyone in class tomorrow!