Hello all,
This visual storefront
is from Louis Vuitton <3. I feel in love with it! The merchandiser used some
of the principles of design.
Unity:
There is one-ness between the actual merchandise and the props because it all
comes together as one visually. The mannequins has a leotard on and they are
balancing on a rope in somewhat of a circus theme.
Harmony:
This visual is artful and creative but still maintain the stores image of sophistication.
Balance: The use of two
mannequins gives the visual formal balance and the back drop adds chemistry to
the whole ordeal.
Rhythm:
The curve in the rope gives a sense of visual movement; as the same if they
were actually at a circus.
Emphasis
and contrast: The choice of a black leotard gives
light to the actual merchandise. This way the focus is actually the totes.
Yours Truly,
Shantel Johnson
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