Aliana Roman Blog 2

Store: Armani Exchange

The store display was in good unity because of the lighting on the display and the fact that they stayed in the color scheme. They used very light neutrals and a touch of pastels. The harmony was very settle, since that whole section was the same theme and even moving to the next section it was still not a crazy transition. The balance was informal. This being that the tables are different levels but one table doesn't override the other smaller two. They used repetition very wisely. The whole section has the same repeated colors and you even see the sweater folded on the table also hung up on the wall. The display shows rhythm in they way the merchandise is displayed on the table. The larger items are behind and the smaller in front . Also on the wall. They show the pastels then move on the white and black. It brings out the color pastel more. The emphasis was used on the tables. they used the glass box to make the items seem exclusive and more valuable . The contrast was in the color scheme of black and white and then a soft color to stand out. Even over on the right you can see they did the same with the red. As for surprise I thing that the purses were the surprise factor as well as the glass box. They grab your eye when you walk in since they are larger.

Crystal Mitchell Blog Post 2

 

The Store that I went to was American Eagle Outfitters in the Seminole Town Center Mall. I was actually on my way to take a picture of H&M, but when I passed this window display it caught my attention. I never shop here nor do I pay attention to the store. The colors stood out to me and the sign that said "Remix Your Style" got my attention. American Eagle applied "Unity" to their display because all of the colors, theme, and the background pictures made a balanced and a complete look. Harmony was used by the careful hand pick pictures that were used to show different styles or "remixes" of different styles and outfits. Balance was good because nothing was over done or over the top. Every aspect was evenly balanced. I was able to see everything clearly. Repetition was good. As I looked over the window displays I got the message that different styles were remixed over and over again. The rhythm was the same as well. Emphasis to me wasn't on one particular outfit. All of the outfits displayed in the window display were evenly emphasized. Contrast was beautiful. I loved the different color patterns and color contrast. The light colors with the dark colors. Also were patterns mixed in their as well. Surprise to me was the fact that this store caught my eye and made me stop. I NEVER even notice this store. There was no particular item or outfit that stood out or surprised me. What surprised me was the store itself. The store always was boring to me and dull and easy to walk pass without even noticing it. To see it alive and full of colors made me almost want to go in the store. It made me notice it and stop. Which is what a window display is supposed to do. It's suppose to spark an interest or curiosity enough so that a person would come inside the store. American Eagle Outfitters did an awesome display.

Sancie's Blog Post 2 (Principles of Design)

As I was walking thru the mall, I had no idea as to what store's window display I wanted to capture in order to complete my homework. So I decided to just walk until something caught my eye. The window display that I decided to use was the one from Caché. The reason why I chose this one was because I felt as though it was simple, yet it displayed all the principles of design.

In my opinion, the window display as a whole and the way the merchandise was presented was in unity. The colors used were complimenting to each other, that is how harmony plays a role. On each side of the windows, the merchandises used for display were equally balanced on both sides, thus creating a unified presentation, also known as formal balance. The merchandiser achieved repetition by the colors that were used, which created rhythm. Emphasis was used to show the contrasting colors and how well they completed each other. To show contrast the lighter colored merchandises are being displayed along with the darker items. I don't think the final principle, surprise was demonstrated in this particular window display.

Trisha Principles of Design

Store: Stradivarius

Unity- The merchandise use in this window is more of a combination of neon colors and neutral. The colors define the purpose of the window.

Harmony- The accessories of the window background match completely with the  message of the window and the outfits creating the perfect scene of traveling.

Balance- the balance on this display is perfectly coordinate, with a combination of bright colors and adding neutral color to make it more attractive to the eyes.

Repetition- the repetition on this window display is the use of the same maniquins, different poses, same hair, same color combination on the three outfits.

Rhythm - it is easy to tell that three manniquins are not place with the same pose but the color make it keep the same rhythm on the display.

Emphasis- This display show three different outfit a stradivarius girl would wear to travel down the fashion avenue and center town. it gives the element need it for the trip to make it easier for the consumer to imagine themselves traveling down the fashion avenue.

Contrast- the way they use luggage and a map make a fabulous contrast with the outfits and images to create the perfect scene of traveling.

Surprise- the surprise on this display is the use of luggage to hold the accesories necessaries for the traveling. Also the map on the wall and the ballons give the image of being free traveler.
The letters on the window are also a surprise for the display. The manniquins expressions and the images are enough to tell the meaning of the store but signage was use to make it easier to get the message.
Also to complete the window display a least of prices of the items used is display next to the manniquin as a complement of the window.
 
I pick this window from a mall on my trip to the Dominican Republic last week. Window display over there are more complete and have more meaning comparing to the ones I see here. This store is European style which complete explain why there is so much creativity on only one window.

Andrea Craig Blog Post 2 Principles of Design

The store I chose was Rue 21 (West Colonial)

Unity- The visual merchandiser used mostly neutrals with some monochromatic colors (pink) to give the window a spring feeling. The shoes and accessories on the mannequin blend well with the color scheme.

Harmony - The picture in the background and the signage match the message the window display gave.

Balance - Although the display window had an informal balance . The mannequins were align and the windows weren't cluttered with merchandise, The visual merchandiser could've done a better job with the neatness off the shoes on the mannequin.

Repetition- When analyzing this display it is clear that the merchandiser uses a variety of pink's and blue's (denim) against a neutral color.

Rhythm- When looking at this picture it gives you the illusion of girls posing as if they were taking a picture . The mannequin and the picture in the background look like they are all in unity with one another.

Emphasis- The emphasis in this visual display is on the bold signage At the bottom of the window.The merchandiser is clear of the projected target market which is thespring breakers .

Surprise - The most surprising part of the window display was how the merchandiser used a metal pole as a tee shirt holder. It was diffrent and implement another tool other than the basic mannequins and holders

 Contrast- This display used some contrasting  colors .

Carilyn-Blog Post 2- Principles of Design

The store I chose is the Michael Kors at the Premium Outlets.

Unity- all the apparel and Accesories such as handbags and shoes maintain a balanced, harmonious look, making a complete look.

Harmony- the layout, the chose of color combinations, are aligned with the stores brand image. It is minimalist, elegant, and unity.

Balance- the visual maintains certain symmetry being that the apparel is of same length and concept. The handbags and shoes are placed in two different columns but the size of the handbags are equal on both columns.

Repetition- the visual has repetition in the recurring design of the apparel and handbags. The colors are in the same color intensity. The shape is sends a repetitive message of dignity, strength, and height. Therefore the visuals message is reinforced.

Rhythm- the repetition plays along with creating a visual movement to take the eye to move from one item to the other.

Emphasis- the emphasis is seen with the lighting, repetition, and placement.

Contrast- I do not see significant contrast on this visual other than the dark items placed next to darker color items.

Surprise- this window does not have any element of surprise to my opinion. The only reason I chose this window is because Kors in one of my favorite brands and I am always drawn to it. I like crisp, elegant, minimalist, looks, therefore, I was attracted.

Principles of Design- Megan

The store that I chose to show is Tommy Bahamas. This store is very "Florida Wear". Swim suits, Hawaiian shirts, and shorts. The target market seems to be for people between the ages of 30-45 with a good amount of disposable income. 

Unity: I think that this window display shows unity by the colors used in the clothe, the same type of mannequins, and the three outfits look like they "go together". 

Harmony: This window shows harmony because of the similarity of the mannequins, they all look alike and it is designed to show a guy three different outfit that he can wear that are harmonious.  

Balance: This window has asymmetrical balance it looks balanced even though it isn't symmetric. I think that it seems balanced because the mannequin on the right has a towel in his left hand and then the middle mannequin has a hat in his left hand, although the two items aren't the same size I believe that it is balanced. 

Repetition: This principle is demonstrated by the same type of mannequins, as well as all of the mannequins are wearing the same type of clothes (Button-up casual shirts, and shorts). 

Rhythm: I think that how the mannequins are placed makes them seem like different heights and so creates a rhythm through the placement. 

Emphasis: I think that this window puts emphasis on the clothes, because the mannequins lack heads it draws the attention to the clothes they are wearing rather than the looks of the mannequins. 

Contrast: I believe that this window display shows contrast through the middle mannequin, this mannequin is the only one with a heavy print. 

Surprise: This shows surprise through the prints, normally you think of Hawaiian shirts but they have included the print in shorts which catches your eye.