Sancie's Blog Post #9

The three stores I visited were Anthropologie, Kate Spade and Aldo. In Anthropologie the lighting in the window display for Anthropologie  is positioned in the ceiling. On the particular window display that I took a picture of, there are nine lighting fixtures. The style of lighting fixtures that are used are spotlights. All if the lights were properly focused on the items that were being featured in the window display. The bulbs are clean and enhanced the display. From my point of view the lighting enhanced the display window because it was set at an angle in order to focus on the merchandise and not on blank floor areas. 

The lights in Kate Spade are also positioned in the ceiling. The amount of lighting fixtures that are in their display windows are four on each side. The lighting fixture styles that are used are spotlights. None of the lights used in the display window shine in my eyes, they are all properly focused on the products. All of the bulbs are clean, therefore it enhanced the display. Because of the type of lighting technique that is used in the display window, there was no dark areas. The window display was well lit which enhanced the colors of the featured merchandises.

In Aldo, the lights are positioned in the ceiling. There are two can lights on each side of the display windows and four track lights. None of the lights shine directly in my eyes because they are all properly focused on the products in the window. I don't think the lighting in the window enhances the display. In my opinion, the window display was well lit.