Tuesday, September 11, 2012

Post 7 - Zara
Krizia Rivera



This Zara priority wall display shows a variety of their 2012 Fall collection. The colors of the clothing being blacks, greys and neutrals match the black mannequins for a harmonious feel. This collection shows an end use of a casual street-wear style that still exudes the Zara brand with some leathers, wools, and cotton blends. As you can see there are the higher priced items on the face-outs such as outerwear and dresses and they have coordinated them into full outfits by hanging some bottoms in front of the tops (although, I do not think that is the best way to place the products since the bottoms should on the bottom rack, not in front of the tops). I did like how they have heads as props on the top, and shows on the bottom... it lets the customer visual a full outfit better.

blog post 7

Brittani Williams
Blog Post 7
Forever21
This wall setup up is from a fill I did at Forever21 in the Florida Mall in the zone "Rebel"(style). The end use of this zone is dressy. Because this zone is meant to express the inner edge in all of us the fabrics in this zone include mainly faux leather:in skirts and pants, sequins and cotton blends. Since this was a fill I had to change the color story to black, gold and blue.

Blog Post 7






          This is a Ralph Lauren Ruby store display. The use of color is very apparent in this display. Coordination and complimentary colors help the display be cohesive and pleasing to the eye. This is a fall collection, so all of the pieces are fabricated out of heavier fabrics, heavy cotton, wool, and denim. The end use for this display is casual, fun activity based. There is not a corporate look to any of the garments, but a rather relaxed feel. The style is also one that coexists very well together, with mix and match pieces with a preppy vibe.