Brittani Fulmer- Blog #9

 

Photo number one… Chanel Store 

1. Where are lights positioned? Ceiling, floor, or sides of window? 

The lights in Chanel are placed along the ceiling. 

2. How many lighting fixtures do you see?

I see seven lights 

3. What style are the lighting fixtures? Cans, or other? 

They are more of a spot lighting 

4. Do any lights shine in your eyes or are they all properly focused on products? In this case they are not shining directly in my eyes. They do a great job at really highlighting they mannequins and the giant hanging posters. 

5. Are bulbs clean? For the most part I do believe they are clean they are kind of scattered but not anything that really catches my attention if i am not looking for it. 

6. Does the lighting enhance the display?

I think it very much does because without this spot lights the displays would be unnoticeable since the store is already so dark. 

6. Does the lighting enhance the display?

 Yes in every way! They have lights coming from all different angles which makes this display say HEY LOOK AT ME!!

7. How does the lighting enhance the display from your expert visual merchandising perspective? 

Well since the lights are places around the entire window it gives the chance to really pick of those tones of greens and browns and it puts just enough highlight on each color. 

If you notices this display is a little different because the lights are not just paced on the ceiling they are also placed on the sides and on the floor. 

Brittani Fulmer-Blog post #8

Style yourself or a friend and take a photo. Upload that photo to the blog. Then right a minimum of 5 sentences telling me how you coordinated the outfit considering…

1.     End use

2.     Fabrication

3.     Style

4.     Color

First I will address how I used end use in my outfit is that i put together items that were a like these pieces were meant to be "casual going out" clothing. With the fabrication i mixed it up a little bit my pants were a normal rough jean like material and my shirt was pure silk, which made it a little bit more fancy than if i were to wear just a plain cotton shirt with those pants. The style was meant to be Casual comfy but still very trendy with adding the neon colors that really popped. I did a little bit of a mix of colors i have black, dark green, lime green and then nude for my wedges. 

Christina Marsico-Blog 8

This is a picture of me wearing an outfit that I put together for work.   My thought process was quick, but sometimes I feel those are my best looking outfits.   Reds and pinks are colors that complement me well, so I tend to gravitate to them.  These red slacks that I am wearing in this picture are one of my favorite pants because I wear so many different colors with them.  Today I decided to pair it with this leopard print lace tunic top.  I think this top matches really well with the red slacks.  My style can vary, but I do like to dress very trendy with creativity behind my outfits.  The accessories that I am wearing also give the outfit an end use, which pulls the outfit together.  

Christina Marsico-Blog 9 (third picture)

At Brooks Brothers they are using spot light to highlight there window display.  The lights are square, but give off a lot of light to draw the customer attention.  The bulbs are bright and seem to be clear.  The light are positioned from the ceiling, but slightly tilted in different directions on the merchandise.

Christina Marsico-Blog 9 (second picture)

In this second photo you will see that Pottery Barn uses different lighting because they are offering their home goods in a different way. They are using hanging lights and circle halogen lights that are around the perimeter of the store. I see they are using several different types of lights, but are used in different places within the store to highlight different merchandise.

Christina Marsico-Blog 9

This picture is from Kids Pottery Barn taken from Mall of Millenia.  In this store the lights are positioned down the aisle and around the perimeter of the store.   While I was there I saw only two types of lights; hanging lights and spot lights.  The way they have positioned the lights it really showcasing the merchandise.  I think that the way the lights are positioned around the store gets their customers focused on their products.

Christina Marsico-Post 6

“Our mission is to offer quality, off brand wedding accessories that gives brides an affordable brand name look.”

Brittani Fulmer post # 4

http://www.youtube.com/watch?v=sD6aWaDiFA8









Step by step how to use the ellipse tool

1. click and hold on the button with a solid rectangle
2. Then drag down to the ellipse
3. Click and drag across image to create a selection
4. Go to the top options panel where there are different tools you can use to do image manipulation

Photoshop Cs5 Tutorial:Blog 4 Christina Marsico

Christina Marsico-Blog 3

In this picture you will see that I made a trip to Publix that is in my neighborhood.  Most grocery stores today use a simple grid layouts because of the size of the store and quantity of gondola fixtures required to hold thousands of merchandise.  Publix uses a grid layout which is a linear design with fixtures are arranged in parallel aisles.

I also took a picture of a display at Publix that was at the front of the store.   It looks like they are trying to promote Pepsi and using cross-merchandise with the children’s beach chairs.   I can see that they were trying to go with a beach theme with the chairs and incorporating soft drinks for the beach.  This display needs to have some height it’s very flat. 

C.MitchellBlog Post 2

The store that I came across was American Eagle. American Eagle is a store that I NEVER go to. I always walk pass it and I have never bought anything from the store. So this particular time that I was walking by to go to H&M, the window displays caught my eyes. I actually loved the displays and the displays made me stop and look at the store. The unity and harmony of the colors of the displays were good. They balanced each other out. Repetition was good. It wasn't overdone and it was the right rhythm. The store displays emphasize change to me and the contrast between the mannequins were not over done. The surprise aspect to me was the creativity of the displays themselves. American Eagle is a boring store to me and they have never caught my eye. This particular night they did and I almost decided to go into the store. Even though I didn't go into the store that evening,  American Eagle did succeed at catching my attention. :)

Fulmer- Blog post 2

This is a window display for a store called Anthropologie. I think the merchandiser executed this window display very well. It is such a simple window but yet it is still so interesting to look at. This window definitely is something that will catch someone's attention when they are walking by. I think that this window can be considered unified when looking at the principals of design. The balance of this window may seem a little of to some outsiders but in my opinion the level of proportion of craziness and simplicity of the outfits actually makes this window a very balanced window. Also in my opinion when looking at all the different aspect of the contrast principal the window meets all of the need for the most part  the spacing and positioning of things are very well done and the colors and textures the merchandiser has chosen to use really work together well. The window overall is very inviting it has a nice rhythm to it. The window is just enough out of the box for it to catch peoples eyes but not to much that it is easy for someone to lose interest. 

C.Marsico Blog 2

Old Navy is one my go to stores when I am looking for those inexpensive flip flops or just some casual wear.  This floor display caught my eye and I thought I would share with you how they applied the principles of Design to this display.   As you can see they are showcasing their summer merchandise in a creative and colorful way.   The first principle of design they used was unity, which occurs when all of the elements of a presentation combine to make a balanced, harmonious complete whole.  An example of this is how they used the colors, similar merchandise and the positioning of the mannequins.   The next one is harmony which they keep the theme (beach/summer/pool) flowing throughout the display, but not taking away from the brand image.  I really like how they use balance in this display as they keep the colors consistent and have other products that go along with the theme.  Repetition is also obvious in this floor display.  For example, all the mannequins are wearing Old Navy t-shirts which are repeated items that the retailer is trying to sell.  The visual pattern that I see in this display is that they are all wearing Old Navy t-shirts and bright colors.  There is defiantly emphasis on the Old Navy t-shirts that is placed and showcased throughout this display.   They did not use much contrast in this display, but there is a long sign that is behind the mannequins that is a contrast as to how they are placed on the platforms. 

C.Marsico-Blog 1

Hi  name is Christina and I have a passion for fashion!  I am a student at International Academy of Design and Technology and plan to graduate in November with a Associates Degree in Retail Merchandise Management.  My goal after graduation is to be a Assistant Buyer or Merchandise Planner, but I know I want to be a part of the fashion world on way or another.  I look forward to learning more about Visual Merchandise and how I will apply this to my new career. 

BFulmer -Blog 1

Hello my name is Brittani Fulmer. I have a true passion for fashion and visual merchandising. One day I hope to own my very own trendy clothing boutique. Even though I am a true florida girl at heart I think I could be just as happy in a big city like LA.

C.Mitchell Blog 1

Hi my name is Crystal and I want to be a visual merchandiser and a fashion stylist. I love styling people or mannequins. I will start my own styling business and visual merchandising business as well. I LOVE LOVE LOVE fashion and I hope to get as much out of this class as possible.

Blog 10 Crystal Mitchell

I decided not to change the logo as much because I wanted to keep the logo simple. I wanted it to be elegant and pretty. So I kept it simple.

Blog 10 Aliana

I changed the picture to just a drawn triangle and added a sewing needle graphic, I also enlarged the font 

Sancie's Blog Post 10

The only changes I made to my logo was changing the font so the letters look like what they're suppose to be. In addition, I added a little color to the font so it can standout a little more.

Andrea Craig Blog Post 10

After changing the same logo three times , I decided to go with my original hanger with Must Have It Combined into the hanger. I think this fits my brand concept and matches the style if clothing that is offers at My store. My original logo was a hanger with Must Have It written in script, this logo isn't to far off from the original it's innovated from the first logo in my opinion.