Photoshop Cs5 Tutorial:Blog 4 Christina Marsico

Christina Marsico-Blog 3

In this picture you will see that I made a trip to Publix that is in my neighborhood.  Most grocery stores today use a simple grid layouts because of the size of the store and quantity of gondola fixtures required to hold thousands of merchandise.  Publix uses a grid layout which is a linear design with fixtures are arranged in parallel aisles.

I also took a picture of a display at Publix that was at the front of the store.   It looks like they are trying to promote Pepsi and using cross-merchandise with the children’s beach chairs.   I can see that they were trying to go with a beach theme with the chairs and incorporating soft drinks for the beach.  This display needs to have some height it’s very flat. 

C.MitchellBlog Post 2

The store that I came across was American Eagle. American Eagle is a store that I NEVER go to. I always walk pass it and I have never bought anything from the store. So this particular time that I was walking by to go to H&M, the window displays caught my eyes. I actually loved the displays and the displays made me stop and look at the store. The unity and harmony of the colors of the displays were good. They balanced each other out. Repetition was good. It wasn't overdone and it was the right rhythm. The store displays emphasize change to me and the contrast between the mannequins were not over done. The surprise aspect to me was the creativity of the displays themselves. American Eagle is a boring store to me and they have never caught my eye. This particular night they did and I almost decided to go into the store. Even though I didn't go into the store that evening,  American Eagle did succeed at catching my attention. :)

Fulmer- Blog post 2

This is a window display for a store called Anthropologie. I think the merchandiser executed this window display very well. It is such a simple window but yet it is still so interesting to look at. This window definitely is something that will catch someone's attention when they are walking by. I think that this window can be considered unified when looking at the principals of design. The balance of this window may seem a little of to some outsiders but in my opinion the level of proportion of craziness and simplicity of the outfits actually makes this window a very balanced window. Also in my opinion when looking at all the different aspect of the contrast principal the window meets all of the need for the most part  the spacing and positioning of things are very well done and the colors and textures the merchandiser has chosen to use really work together well. The window overall is very inviting it has a nice rhythm to it. The window is just enough out of the box for it to catch peoples eyes but not to much that it is easy for someone to lose interest. 

C.Marsico Blog 2

Old Navy is one my go to stores when I am looking for those inexpensive flip flops or just some casual wear.  This floor display caught my eye and I thought I would share with you how they applied the principles of Design to this display.   As you can see they are showcasing their summer merchandise in a creative and colorful way.   The first principle of design they used was unity, which occurs when all of the elements of a presentation combine to make a balanced, harmonious complete whole.  An example of this is how they used the colors, similar merchandise and the positioning of the mannequins.   The next one is harmony which they keep the theme (beach/summer/pool) flowing throughout the display, but not taking away from the brand image.  I really like how they use balance in this display as they keep the colors consistent and have other products that go along with the theme.  Repetition is also obvious in this floor display.  For example, all the mannequins are wearing Old Navy t-shirts which are repeated items that the retailer is trying to sell.  The visual pattern that I see in this display is that they are all wearing Old Navy t-shirts and bright colors.  There is defiantly emphasis on the Old Navy t-shirts that is placed and showcased throughout this display.   They did not use much contrast in this display, but there is a long sign that is behind the mannequins that is a contrast as to how they are placed on the platforms. 

C.Marsico-Blog 1

Hi  name is Christina and I have a passion for fashion!  I am a student at International Academy of Design and Technology and plan to graduate in November with a Associates Degree in Retail Merchandise Management.  My goal after graduation is to be a Assistant Buyer or Merchandise Planner, but I know I want to be a part of the fashion world on way or another.  I look forward to learning more about Visual Merchandise and how I will apply this to my new career. 

BFulmer -Blog 1

Hello my name is Brittani Fulmer. I have a true passion for fashion and visual merchandising. One day I hope to own my very own trendy clothing boutique. Even though I am a true florida girl at heart I think I could be just as happy in a big city like LA.

C.Mitchell Blog 1

Hi my name is Crystal and I want to be a visual merchandiser and a fashion stylist. I love styling people or mannequins. I will start my own styling business and visual merchandising business as well. I LOVE LOVE LOVE fashion and I hope to get as much out of this class as possible.